What makes your cover letter stand out to employers?

Senior Technical Recruiter, Indeed
J. Palmer

I’m an experienced recruiter and I’ve been a hiring manager, too. I’ve seen the same mistakes again and again throughout my career. But if you take a little extra time to avoid these common problems, your cover letter should really stand out!

Remember these four questions to help you write a successful cover letter and get hired:

  • Why do you want to work for the company? What interests you about them?
    • Talk about how your personality and skills align with what they do
  • Why are you a good fit for this company and the job?
    • Write about how your past work, life experiences and skills meet the important requirements of the job
  • How are you personalizing this cover letter sample?
    • Tailor your cover letter to the job you’re applying for
    • Address the cover letter to whoever will be reading it. If you don’t know who will be reading it, you can address it as “To the Hiring Committee” or “To the Hiring Manager”
  • Have you proofread your cover letter?
    • Make sure to check for correct spelling and grammar before sending out your cover letter!
September 17, 2019

[Your Name]

Dear Hiring Manager,

It is my pleasure to be applying for the Retail Manager position with Stark & Taylor department store. With over 10 years of retail experience, the past 3 being in a management role, I'm confident that I would be a valuable asset to your company.

For the last 10 years I've been working for a small national women’s fashion chain store. I started as a Sales Associate and worked my way up to Lead Cashier and finally Retail Manager, a position I've held for the past 3 years. I lead a team of 10 and oversee everything from sales, to merchandising and scheduling. Under my guidance, our branch has landed among the top 5 locations in sales every quarter for the last 2 years!

I'm numbers-oriented and a team player. I love thinking of creative ways to motivate my team and simultaneously increase sales while providing great customer service. Because I've held multiple positions within retail I have the ability to see problems that arise from multiple different perspectives. I believe this is what makes me such a strong leader.

Thank you so much for taking the time to review my application. I hope to speak to you soon to learn more about what you expect of a Retail Manager within Stark & Taylor. I'm eager to be part of one of the nation’s leading retailers! With my previous experience and numbers-focused mentality, I'm confident that I’d be a strong asset to your team.

[Your Name]

[Phone Number]

How to write a retail manager cover letter?

  • Include your full name and contact information at the top of your cover letter
  • Start the cover letter by respectfully addressing the recipient by name
  • Mention where you found the job posting and your interest in the opportunity
  • Use the first paragraph to explain why you would be a great hire as the retail manager
  • Briefly discuss your experiences, qualifications and accomplishments related to this opportunity
  • Thank the reader and express interest in discussing the role in more detail
  • End the cover letter with a professional sign-off and your full name
  • Your cover letter should be one-page or or less in length