Don’t address your cover letter to a “Sir”, “Ma’am,” or “To Whom It May Concern.” In fact, many hiring managers won’t read a cover letter if they aren’t addressed by name!
Your employer will be impressed that you took the time to find out the right person to address your cover letter to.
All that’s required is a little research on LinkedIn to check out who the hiring manager or human resources manager is for the company you’re applying for.
If you’re in doubt, simply give the employer a call to ask for the right name. The employer won’t mind, and they may even be impressed that you took the extra step to get their name right.
Do a little research to match your cover letter to the employer’s brand voice. Employers hire for corporate culture. They want new hires to fit in right away, so you should aim to write like you’re already a part of their team.
For example, if the employer’s brand voice is extremely formal, write very professionally. On the other hand, if they have a hyper-modern tone of voice, you can write more informally.
For tips on how to customize your cover letter for a specific employer, check out this article on, “How to Tailor Your Resume, Summary, and Cover Letter to Any Job”
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It’s important to follow up statements about yourself with real life examples or anecdotes. Providing evidence of your accomplishments is a quick and easy way to get an employer to pay attention to you as an outstanding candidate.
For example, employers often value leadership in candidates. Instead of writing that you have leadership skills, which employers read all the time, talk about how you organized a school rally or directed a fundraising campaign.
Your cover letter will look much more polished if it’s typed and printed out from a word processor on a computer. If you don’t have access to a computer, your local library or school should have computers available for your use.
Before you send your cover letter off to the employer, make sure you proofread it. Check your grammar and punctuation carefully.
After you’re finished proofreading your cover letter, ask a friend or family member to do an additional review for grammar and punctuation.