Successful development of marketing campaigns with engaging prospects on social networks to ensure target audience is reached, resulting in an increase of sales by 35%. Team building and leadership skills to motivate and mentor in-house group through engaging and effective management. Driven and knowledgeable in popular design and marketing software with strong analytical and critical thinking skills to properly and effectively multitask while meeting deadlines.
Education
St. Helena University,
Bachelor’s Degree in Digital Marketing
Graduated - May 2014
Employment History
Edgewater LTD
Digital MarketingApril 2016- Present 2018
Detailed analysis of campaign results by developing a spreadsheet to properly organize data for maximum efficiency
Spearheaded a redevelopment project for local community company, introducing a new platform decreasing page load
Initiated a focus on conversion rates and introduced a post-click marketing platform for increasing page conversion
Recognized emerging trends, consulted on target marketing and gathered metrics on campaigns for search optimization
Maintained and organized digital multimedia material using Dropbox and Google Drive
Steered quarterly growth through assessment of past performances and data-driven marketing
Northern,Inc.
Digital MarketingMay 2014 - April 2016
Supported senior teammates with marketing analytics, statistics and research used in quarterly reports to executives
Developed a new multi-platform marketing technique that helped to boost sales for company clients
Assisted in devising new strategies to drive web traffic to company websites and implement those ideas through web, email and social medial outlets
Utilize various marketing forms to draw traffic to websites such as SEO (Search Engine Optimization) and paid to search engines
Hobbies & Interests
Assist in coordinating fund-raising events for ASPCA
Volunteer at local library
Tennis and Yoga
Group Hiking
History buff
Professional Skills
Google Adwords and Analytics, SEP, PPC:
Advanced
Facebook, Twitter and Instagram for Business:
Expert
Press release and advertising writing:
Advanced
Effective multi-tasker with outstanding organizational and customer service skills:
Expert
Effective multi-tasker with outstanding organizational and customer service skills:
