What makes your cover letter stand out to employers?

Senior Technical Recruiter, Indeed
J. Palmer

I’m an experienced recruiter and I’ve been a hiring manager, too. I’ve seen the same mistakes again and again throughout my career. But if you take a little extra time to avoid these common problems, your cover letter should really stand out!

Remember these four questions to help you write a successful cover letter and get hired:

  • Why do you want to work for the company? What interests you about them?
    • Talk about how your personality and skills align with what they do
  • Why are you a good fit for this company and the job?
    • Write about how your past work, life experiences and skills meet the important requirements of the job
  • How are you personalizing this cover letter sample?
    • Tailor your cover letter to the job you’re applying for
    • Address the cover letter to whoever will be reading it. If you don’t know who will be reading it, you can address it as “To the Hiring Committee” or “To the Hiring Manager”
  • Have you proofread your cover letter?
    • Make sure to check for correct spelling and grammar before sending out your cover letter!
September 17, 2019

Dear Hiring Manager,

It’s no exaggeration to say that travel has changed my life. In college I had the opportunity to study abroad in Spain and I came fluent in a second language, with a much broader understanding of other cultures and with a newfound confidence. That is why I’m so excited about the opportunity to apply for the open position with your travel startup, Worldwide Experiences. Your mission to make travel experiences accessible for individuals of any budget really resonated with me. I would be thrilled to join your team!

I recently graduated with honors with a BA in marketing and communications. During my degree program I had the opportunity to participate in an internship with a popular international hotel chain. I helped mastermind a content marketing campaign targeted at a younger travel demographic and it resulted in a 15% increase in social media followers and a 3% increase in bookings among travelers under 30! Of course, I didn’t do it alone, I worked with a team of seasoned communications and marketing professionals who shared an incredible wealth of knowledge with me.

I am ambitious, motivated and a team player. I am always willing to help out anywhere possible, even if it falls outside of my job description. I am resourceful and creative, and my classmates and supervisors have always applauded me for my innovative ideas and my ability to implement them quickly. I would love the opportunity to bring my excellent work ethic and ideas to Worldwide Experiences. I’m confident that I would be an asset to your team!

Thank you so much for taking the time to review my application. I hope to speak to you soon to learn more about how I can help you grow your business.


How to write a startup cover letter?

  • Include your full name and contact information at the top of your cover letter
  • Start the cover letter by respectfully addressing the recipient by name
  • Mention where you found this opportunity and your interest in it
  • Use the first paragraph to explain why you are a great candidate
  • Briefly discuss your experiences, qualifications and accomplishments related to this opportunity
  • Thank the reader and express interest in discussing your application in more detail
  • End the cover letter with an appropriate sign-off and your full name
  • Your cover letter should be one-page or or less in length