What makes your cover letter stand out to employers?

Senior Technical Recruiter, Indeed
J. Palmer

I’m an experienced recruiter and I’ve been a hiring manager, too. I’ve seen the same mistakes again and again throughout my career. But if you take a little extra time to avoid these common problems, your cover letter should really stand out!

Remember these four questions to help you write a successful cover letter and get hired:

  • Why do you want to work for the company? What interests you about them?
    • Talk about how your personality and skills align with what they do
  • Why are you a good fit for this company and the job?
    • Write about how your past work, life experiences and skills meet the important requirements of the job
  • How are you personalizing this cover letter sample?
    • Tailor your cover letter to the job you’re applying for
    • Address the cover letter to whoever will be reading it. If you don’t know who will be reading it, you can address it as “To the Hiring Committee” or “To the Hiring Manager”
  • Have you proofread your cover letter?
    • Make sure to check for correct spelling and grammar before sending out your cover letter!

[Your Name]

[Phone Number] | [e-mail]
September 17, 2019

Dear Hiring Manager,

It is my pleasure to be applying for the open Sales Representative position with Greenworld Automobiles. I bring to the table three years of sales experience along with a passion for hybrid cars.

During the three years I spent working for a local used car lot I was tasked with learning about a myriad of different makes and models of automobiles in order to help my clients make an informed purchase. I was also responsible for performing client outreach, assisting with test drives, and a whole other host of service-related tasks. This position really helped me hone my customer service skills. The work I put into building relationships with clients paid off, as I was the top selling salesperson on the lot for 2 years running!

I’m service-oriented, a strong communicator and a team player. I take the time to get to know my clients in order to offer them recommendations that are specific to their needs. I know that the more energy I put into building trust with my customers, the more likely they are to be returning customers. Working at a used car lot exposed me to all kinds of different vehicles, engines, and technologies. As a result, I have a profound knowledge of what exists within the auto industry and I am able to use this information to offer in-depth assistance to my customers.

I really appreciate you taking the time to view my application. I hope to speak to you soon regarding an interview. I'm confident that my history of success as Sales Representative and my interest in hybrid automobiles make me a top candidate for this role.


How to write a sales representative cover letter?

  • Include your full name and contact information at the top of your cover letter
  • Start the cover letter by respectfully addressing the recipient by name
  • Mention where you found the job posting and your interest in the opportunity
  • Use the first paragraph to explain why you would be a great hire as the sales representative
  • Briefly discuss your experiences, qualifications and accomplishments related to this opportunity
  • Thank the reader and express interest in discussing the role in more detail
  • End the cover letter with a professional sign-off and your full name
  • Your cover letter should be one-page or or less in length