What makes your cover letter stand out to employers?

Senior Technical Recruiter, Indeed
J. Palmer

I’m an experienced recruiter and I’ve been a hiring manager, too. I’ve seen the same mistakes again and again throughout my career. But if you take a little extra time to avoid these common problems, your cover letter should really stand out!

Remember these four questions to help you write a successful cover letter and get hired:

  • Why do you want to work for the company? What interests you about them?
    • Talk about how your personality and skills align with what they do
  • Why are you a good fit for this company and the job?
    • Write about how your past work, life experiences and skills meet the important requirements of the job
  • How are you personalizing this cover letter sample?
    • Tailor your cover letter to the job you’re applying for
    • Address the cover letter to whoever will be reading it. If you don’t know who will be reading it, you can address it as “To the Hiring Committee” or “To the Hiring Manager”
  • Have you proofread your cover letter?
    • Make sure to check for correct spelling and grammar before sending out your cover letter!

[Your Name]
September 17, 2019

  • [Phone Number]
  • [e-mail]

Dear Hiring Manager,

I'm delighted to be applying for the Sales Management position with High Seas Getaways. In addition to 5 years experience as a Sales Manager I hold a bachelor’s degree in marketing and graduated at the top of my class from an acclaimed university.

In my current role as Sales Manager at Downstream Software I am responsible for overseeing a team of five Sales Representatives. I oversee the hiring and training of new employees and develop sales protocols and strategies. I am also responsible for developing quotas and motivating my team to meet them. Over the course of my 5 year tenure in this role, we’ve seen a 25% increase in sales revenue!

Throughout my career I've consistently proven myself to be a highly motivated team-player. I am a creative, analytical thinker, and have excellent communication skills, which have helped me be a great salesperson and a great leader.

I am really excited about the possibility of joining your team. I look forward to speaking with you to learn more about what you are looking for in a Sales Manager. I have no doubt that my sales background and communication skills make me a strong candidate for this role.


How to write a sales manager cover letter?

  • Include your full name and contact information at the top of your cover letter
  • Start the cover letter by respectfully addressing the recipient by name
  • Mention where you found the job posting and your interest in the opportunity
  • Use the first paragraph to explain why you would be a great hire as the sales manager
  • Briefly discuss your experiences, qualifications and accomplishments related to this opportunity
  • Thank the reader and express interest in discussing the role in more detail
  • End the cover letter with a professional sign-off and your full name
  • Your cover letter should be one-page or or less in length