What makes your cover letter stand out to employers?

Senior Technical Recruiter, Indeed
J. Palmer

I’m an experienced recruiter and I’ve been a hiring manager, too. I’ve seen the same mistakes again and again throughout my career. But if you take a little extra time to avoid these common problems, your cover letter should really stand out!

Remember these four questions to help you write a successful cover letter and get hired:

  • Why do you want to work for the company? What interests you about them?
    • Talk about how your personality and skills align with what they do
  • Why are you a good fit for this company and the job?
    • Write about how your past work, life experiences and skills meet the important requirements of the job
  • How are you personalizing this cover letter sample?
    • Tailor your cover letter to the job you’re applying for
    • Address the cover letter to whoever will be reading it. If you don’t know who will be reading it, you can address it as “To the Hiring Committee” or “To the Hiring Manager”
  • Have you proofread your cover letter?
    • Make sure to check for correct spelling and grammar before sending out your cover letter!

[Your Name]
September 17, 2019

  • [Phone Number]
  • [e-mail]

Dear Hiring Manager,

I'm a seasoned Sales Associate with nearly 10 years of experience. I'm thrilled to be applying to the Sales Associate position with Seaside Books that I saw posted on Resume.com. I have no doubt that my years of experience in retail along with my Bachelor’s degree in English Literature make me an excellent candidate for this role.

For the past 3 years I've been working as a Sales Associate for a women’s clothing boutique. I have been employee of the month 3 times in the past 9 months and I consistently receive excellent feedback on customer surveys.

I’m service-oriented and always keep my customer’s best interests in mind. As a result, I have many regular customers who visit our store specifically to seek my assistance with their shopping.

I enjoy my current job immensely, but I am far more passionate about books than I am about women’s fashion. As a Literature major and avid reader I have a deep knowledge of books in many different genres. I’m certain that I can use my excellent customer service skills to wow the shoppers of Seaside Books.

I thank you for taking the time to review my application and I hope to speak to you soon regarding an interview. It would be joy to work with you!


How to write a sales associate cover letter?

  • Include your full name and contact information at the top of your cover letter
  • Start the cover letter by respectfully addressing the recipient by name
  • Mention where you found the job posting and your interest in the opportunity
  • Use the first paragraph to explain why you would be a great hire as the sales associate
  • Briefly discuss your experiences, qualifications and accomplishments related to this opportunity
  • Thank the reader and express interest in discussing the role in more detail
  • End the cover letter with a professional sign-off and your full name
  • Your cover letter should be one-page or or less in length