What makes your cover letter stand out to employers?

Senior Technical Recruiter, Indeed
J. Palmer

I’m an experienced recruiter and I’ve been a hiring manager, too. I’ve seen the same mistakes again and again throughout my career. But if you take a little extra time to avoid these common problems, your cover letter should really stand out!

Remember these four questions to help you write a successful cover letter and get hired:

  • Why do you want to work for the company? What interests you about them?
    • Talk about how your personality and skills align with what they do
  • Why are you a good fit for this company and the job?
    • Write about how your past work, life experiences and skills meet the important requirements of the job
  • How are you personalizing this cover letter sample?
    • Tailor your cover letter to the job you’re applying for
    • Address the cover letter to whoever will be reading it. If you don’t know who will be reading it, you can address it as “To the Hiring Committee” or “To the Hiring Manager”
  • Have you proofread your cover letter?
    • Make sure to check for correct spelling and grammar before sending out your cover letter!
September 17, 2019

[Your Name]

  • [Phone Number]
  • [e-mail]

Dear Hiring Manager,

I purchased the Sunshine Language Learning program last year to help better my Spanish in preparation for a trip to South America. Within 3 months I had reached a conversational level and was able to navigate successfully for the duration of my trip. This program has helped me immensely, so naturally I was delighted to come across your ad for a Sales position on Resume.com. I believe that my 5 years of sales experience and my intimate knowledge of the program make me a fantastic candidate for this role.

For the past 5 years I've been working in Sales roles for a national travel agency. I began as a receptionist and worked my way up to Sales Representative within a year. Within this role I’ve learned how to build relationships with my clients to keep them coming back, over and over again. In fact, I have so many repeat clients that I consistently exceed my sales goals, often by over 15%! Last year, because of my consistent success I was tasked with holding training seminars to help sales teams across my region increase their conversion rates. By implementing my customer-focused sales techniques my trainees have brought in over $1 million dollars in new client revenue!

Over the past 5 years I've been honing my sales skills while consistently testing new techniques. I believe that it’s important to continue bettering my skills, no matter how successful I am. There is always more to be learned!

I appreciate you taking the time to review my application and I hope to speak to you soon regarding an interview. I am confident that my knowledge of your product combined with my history of success in sales make me a top candidate for this position.

How to write a sales cover letter?

  • Include your full name and contact information at the top of your cover letter
  • Start the cover letter by respectfully addressing the recipient by name
  • Mention where you found the job posting and your interest in the opportunity
  • Use the first paragraph to explain why you would be a great hire as the sales
  • Briefly discuss your experiences, qualifications and accomplishments related to this opportunity
  • Thank the reader and express interest in discussing the role in more detail
  • End the cover letter with a professional sign-off and your full name
  • Your cover letter should be one-page or or less in length