What makes your cover letter stand out to employers?

Senior Technical Recruiter, Indeed
J. Palmer

I’m an experienced recruiter and I’ve been a hiring manager, too. I’ve seen the same mistakes again and again throughout my career. But if you take a little extra time to avoid these common problems, your cover letter should really stand out!

Remember these four questions to help you write a successful cover letter and get hired:

  • Why do you want to work for the company? What interests you about them?
    • Talk about how your personality and skills align with what they do
  • Why are you a good fit for this company and the job?
    • Write about how your past work, life experiences and skills meet the important requirements of the job
  • How are you personalizing this cover letter sample?
    • Tailor your cover letter to the job you’re applying for
    • Address the cover letter to whoever will be reading it. If you don’t know who will be reading it, you can address it as “To the Hiring Committee” or “To the Hiring Manager”
  • Have you proofread your cover letter?
    • Make sure to check for correct spelling and grammar before sending out your cover letter!

[Your Name]

Dear Hiring Manager,

As a long-time customer of Daisy’s Fashion Boutique, it’s a pleasure to be applying for the seasonal Retail position I saw advertised on Resume.com. I've been shopping in your store for the past 10 years, and I’ve always been thrilled with both the merchandise and the customer service. As a loyal customer, I would be honored to join your retail team.

Before leaving my job to become a stay at home mom, I worked as a receptionist in a dental office for 3 years. In this role I was responsible for greeting patients, scheduling appointments and ensuring that all patient records were filed correctly. Within this role I carefully honed my customer service abilities and my organizational skills. I built strong relationships with our patients and many of them became personal friends over the years. As I prepare to return to the workforce after a 5 year hiatus, I am looking for a position that will allow me to put these customer service skills to use.

I am friendly, detail oriented, and always try to anticipate the needs of my customers. I'm a quick learner, and I'm highly organized. Because I’ve shopped at Daisy’s Fashion Boutique for so many years, I already know your staff and your products well and I'm confident that I would make a great asset to the team.

Thank you so much for taking the time to review my application. I hope to speak with you soon regarding an interview! With my superior customer service skills and existing knowledge of your company and merchandise, I have no doubt that I could do a wonderful job as part of your retail team!


How to write a retailer cover letter?

  • Include your full name and contact information at the top of your cover letter
  • Start the cover letter by respectfully addressing the recipient by name
  • Mention where you found the job posting and your interest in the opportunity
  • Use the first paragraph to explain why you would be a great hire as the retailer
  • Briefly discuss your experiences, qualifications and accomplishments related to this opportunity
  • Thank the reader and express interest in discussing the role in more detail
  • End the cover letter with a professional sign-off and your full name
  • Your cover letter should be one-page or or less in length