What makes your cover letter stand out to employers?

Senior Technical Recruiter, Indeed
J. Palmer

I’m an experienced recruiter and I’ve been a hiring manager, too. I’ve seen the same mistakes again and again throughout my career. But if you take a little extra time to avoid these common problems, your cover letter should really stand out!

Remember these four questions to help you write a successful cover letter and get hired:

  • Why do you want to work for the company? What interests you about them?
    • Talk about how your personality and skills align with what they do
  • Why are you a good fit for this company and the job?
    • Write about how your past work, life experiences and skills meet the important requirements of the job
  • How are you personalizing this cover letter sample?
    • Tailor your cover letter to the job you’re applying for
    • Address the cover letter to whoever will be reading it. If you don’t know who will be reading it, you can address it as “To the Hiring Committee” or “To the Hiring Manager”
  • Have you proofread your cover letter?
    • Make sure to check for correct spelling and grammar before sending out your cover letter!
September 17, 2019

Dear Mr. Robertson,

It is with great pleasure that I am applying for the Professional Sales position at Crane & Jenkins. As a recent graduate of XYZ University, not only did I maintain excellent grades, but I was also a Captain of the Hockey team that won more games than any team in the past twelve years.

My background has required me to be a strong manager of my time to balance school and athletics, which I am confident, will be a quality that will be important in this position. My years of working in a team environment, strong competitive natures, as well as my success in leadership, are also qualities that I bring to my career.

As a chosen team leader, I had to listen, motivate, think creatively and delegate so together, my teammates and I could achieve success. I have proven that I am passionate about what I do as well as dedicated. My goal is to join a company where there is growth potential so I am sure I can fulfill that need of yours. My personality and competitive nature have made me realize that my skills will be beneficial in dealing with clients in sales.

I am extremely passionate about the work in this profession and would be ecstatic to share my skills and experiences with your exceptional team. I appreciate your time and consideration and look forward to speaking with you soon.


How to write a professional cover letter?

  • Include your full name and contact information at the top of your professional cover letter
  • Start the cover letter by respectfully addressing the recipient by name
  • Mention where you found this opportunity and your interest in it
  • Use the first paragraph to explain why you are a great candidate
  • Briefly discuss your relevant experiences, qualifications and accomplishments
  • Thank the reader and express interest in discussing your application in more detail
  • End the cover letter with an appropriate sign-off and your full name
  • Your professional cover letter should be one-page or or less in length