What makes your cover letter stand out to employers?

Senior Technical Recruiter, Indeed
J. Palmer

I’m an experienced recruiter and I’ve been a hiring manager, too. I’ve seen the same mistakes again and again throughout my career. But if you take a little extra time to avoid these common problems, your cover letter should really stand out!

Remember these four questions to help you write a successful cover letter and get hired:

  • Why do you want to work for the company? What interests you about them?
    • Talk about how your personality and skills align with what they do
  • Why are you a good fit for this company and the job?
    • Write about how your past work, life experiences and skills meet the important requirements of the job
  • How are you personalizing this cover letter sample?
    • Tailor your cover letter to the job you’re applying for
    • Address the cover letter to whoever will be reading it. If you don’t know who will be reading it, you can address it as “To the Hiring Committee” or “To the Hiring Manager”
  • Have you proofread your cover letter?
    • Make sure to check for correct spelling and grammar before sending out your cover letter!

[Your Name]

[Phone Number] | [e-mail]
September 17, 2019

Dear Mr. Lawson,

It is with great pleasure that I am applying for the Product Manager position at Crane & Jenkins Technologies. I possess thirteen years of experience as a product manager, and my background in brand and product management has prepared me well for this position.

During my tenure at Jacobson Industries, I worked together as a team with other employees to handle the accounts of prestigious international brands and clients and executed a vast number of profoundly profitable projects with cash budgets of around $400,000. I have a proven passion for developing innovative solutions that combine cutting-edge technology with a deep understanding of customers’ needs.

In addition to my experience and personal qualities, I have a solid educational background with a notable drive for software design. Through my combination of diverse techniques and experiences, I am certain I will be an asset to Jacobson Industries and to process and share solutions to emerging issues as a product manager.

I am extremely passionate about the work in this profession and would be ecstatic to share my skills and experiences with your exceptional team. I appreciate your time and consideration and look forward to speaking with you soon.


How to write a product manager cover letter?

  • Include your full name and contact information at the top of your cover letter
  • Start the cover letter by respectfully addressing the recipient by name
  • Mention where you found the job posting and your interest in the opportunity
  • Use the first paragraph to explain why you would be a great hire as the product manager
  • Briefly discuss your experiences, qualifications and accomplishments related to this opportunity
  • Thank the reader and express interest in discussing the role in more detail
  • End the cover letter with a professional sign-off and your full name
  • Your cover letter should be one-page or or less in length