What makes your cover letter stand out to employers?

Senior Technical Recruiter, Indeed
J. Palmer

I’m an experienced recruiter and I’ve been a hiring manager, too. I’ve seen the same mistakes again and again throughout my career. But if you take a little extra time to avoid these common problems, your cover letter should really stand out!

Remember these four questions to help you write a successful cover letter and get hired:

  • Why do you want to work for the company? What interests you about them?
    • Talk about how your personality and skills align with what they do
  • Why are you a good fit for this company and the job?
    • Write about how your past work, life experiences and skills meet the important requirements of the job
  • How are you personalizing this cover letter sample?
    • Tailor your cover letter to the job you’re applying for
    • Address the cover letter to whoever will be reading it. If you don’t know who will be reading it, you can address it as “To the Hiring Committee” or “To the Hiring Manager”
  • Have you proofread your cover letter?
    • Make sure to check for correct spelling and grammar before sending out your cover letter!

[Your Name]

[Phone Number] | [e-mail]
September 17, 2019

Dear Ms. London,

It is with great pleasure that I am applying for the PR position at XYZ Solutions. As you can see from my enclosed CV, I have valuable experience in PR and marketing. In my previous role at Crane & Jacobs, I was responsible for creating exciting and innovative PR Campaigns, copywriting press releases and communicating with press contacts.

I am a confident, polite and organized individual with excellent copywriting and communication skills. I excel at thinking creatively, looking at things differently and developing innovative ideas.

I am outgoing and personable, which means I am able to develop solid working relationships with clients and customers, making me an asset to the team, especially when it comes to managing clients and liaising with the press. During my five year tenure at Crane & Jacobs, I was praised for my "can do attitude" and ability to swiftly problem solve. It is my hope to bring the same work ethic to your organization.

I have a genuine interest in PR and marketing and am always looking to expand my knowledge and skills within this sector, particularly at a company with a great reputation like XYZ Solutions.

I appreciate your time and consideration and look forward to speaking with you soon!


How to write a pr cover letter?

  • Include your full name and contact information at the top of your cover letter
  • Start the cover letter by respectfully addressing the recipient by name
  • Mention where you found the job posting and your interest in the opportunity
  • Use the first paragraph to explain why you would be a great hire as the pr
  • Briefly discuss your experiences, qualifications and accomplishments related to this opportunity
  • Thank the reader and express interest in discussing the role in more detail
  • End the cover letter with a professional sign-off and your full name
  • Your cover letter should be one-page or or less in length