What makes your cover letter stand out to employers?

Senior Technical Recruiter, Indeed
J. Palmer

I’m an experienced recruiter and I’ve been a hiring manager, too. I’ve seen the same mistakes again and again throughout my career. But if you take a little extra time to avoid these common problems, your cover letter should really stand out!

Remember these four questions to help you write a successful cover letter and get hired:

  • Why do you want to work for the company? What interests you about them?
    • Talk about how your personality and skills align with what they do
  • Why are you a good fit for this company and the job?
    • Write about how your past work, life experiences and skills meet the important requirements of the job
  • How are you personalizing this cover letter sample?
    • Tailor your cover letter to the job you’re applying for
    • Address the cover letter to whoever will be reading it. If you don’t know who will be reading it, you can address it as “To the Hiring Committee” or “To the Hiring Manager”
  • Have you proofread your cover letter?
    • Make sure to check for correct spelling and grammar before sending out your cover letter!

[Your Name]

Dear Mr. Jacobson,

Thank you for the opportunity to apply for the Personal Trainer position at Kinetic Fitness. For as long as I can remember, fitness has been a huge part of my life. During my academic years in high school and university, I was on the track and football team respectively in which fitness and training were played a significant role in my life.

As you will note from my enclosed resume, I hold a Bachelor's degree in Kinesiology as well as a current personal training license. Additionally, I have five years of experience in a gym setting which is why I am confident I can be an asset to your fitness facility.

During my tenure at XYZ Fitness as a personal trainer, I worked closely with new and existing clients in the development of a fitness regimen that would help each of them reach their individualistic goals. This included one on one conversations about nutrition, lifestyle habits, and any weight loss goals. In addition, I was responsible for teaching group fitness classes to 10-20 students at a time.

Past supervisors have commended me on my ability to swiftly connect with new and existing clients from diverse backgrounds which led to clients purchasing training packages and a lower turnover rate of clients.

In closing, I am thrilled at the possibility and would love the opportunity to meet with you and discuss the value I can bring to Kinetic Fitness as a personal trainer.

I appreciate your time and consideration and look forward to speaking with you soon!


How to write a personal trainer cover letter?

  • Include your full name and contact information at the top of your cover letter
  • Start the cover letter by respectfully addressing the recipient by name
  • Mention where you found the job posting and your interest in the opportunity
  • Use the first paragraph to explain why you would be a great hire as the personal trainer
  • Briefly discuss your experiences, qualifications and accomplishments related to this opportunity
  • Thank the reader and express interest in discussing the role in more detail
  • End the cover letter with a professional sign-off and your full name
  • Your cover letter should be one-page or or less in length