What makes your cover letter stand out to employers?

Senior Technical Recruiter, Indeed
J. Palmer

I’m an experienced recruiter and I’ve been a hiring manager, too. I’ve seen the same mistakes again and again throughout my career. But if you take a little extra time to avoid these common problems, your cover letter should really stand out!

Remember these four questions to help you write a successful cover letter and get hired:

  • Why do you want to work for the company? What interests you about them?
    • Talk about how your personality and skills align with what they do
  • Why are you a good fit for this company and the job?
    • Write about how your past work, life experiences and skills meet the important requirements of the job
  • How are you personalizing this cover letter sample?
    • Tailor your cover letter to the job you’re applying for
    • Address the cover letter to whoever will be reading it. If you don’t know who will be reading it, you can address it as “To the Hiring Committee” or “To the Hiring Manager”
  • Have you proofread your cover letter?
    • Make sure to check for correct spelling and grammar before sending out your cover letter!

[Your Name]

[Phone Number] | [e-mail]
September 17, 2019

Dear Hiring Manager,

An effective marketing strategy is heavily reliant on a detailed understanding of the market trends and conditions, customer expectations and a strong knowledge of competition fueled by innovation and creativity. That said, I know that I am the perfect fit for the job of Marketing manager in your company.

With over 12 years of marketing experience in over three different companies, I am confident that my experience and skills will prove to be a valuable asset to your team and company. Heading the marketing team in several different campaigns and promotional events, I have managed to increase revenue by tenfold as a result of seasonal marketing campaigns that influenced nationwide application in the retail business. In another instance, one of my promotional event marketing campaigns led to a concert being sold out in under a week with a whopping $100,000 in revenue from a 5 hour performance.

I am driven and ambitious with a creative mind that draws out the unique selling points of any product or service. I thrive from competition and the thrill of finding a winning campaign is what makes me jump with excitement. Not only have I got the passion for marketing, my communication skills both written and verbal are second to none. With the ability to negotiate excellently and the added advantage of good conflict resolution skills, I know how to work efficiently in a team to ensure productivity and high performance. Collaborating closely with the sales team will be an essential part of a marketing job and I am keen to engage in this activity.

Given my experience and skill set, I know that I am the right candidate for the job. I thank you for this opportunity, time and consideration and look forward to hearing from you with regards to progressing in the hiring process.


How to write a marketing manager cover letter?

  • Include your full name and contact information at the top of your cover letter
  • Start the cover letter by respectfully addressing the recipient by name
  • Mention where you found the job posting and your interest in the opportunity
  • Use the first paragraph to explain why you would be a great hire as the marketing manager
  • Briefly discuss your experiences, qualifications and accomplishments related to this opportunity
  • Thank the reader and express interest in discussing the role in more detail
  • End the cover letter with a professional sign-off and your full name
  • Your cover letter should be one-page or or less in length