What makes your cover letter stand out to employers?

Senior Technical Recruiter, Indeed
J. Palmer

I’m an experienced recruiter and I’ve been a hiring manager, too. I’ve seen the same mistakes again and again throughout my career. But if you take a little extra time to avoid these common problems, your cover letter should really stand out!

Remember these four questions to help you write a successful cover letter and get hired:

  • Why do you want to work for the company? What interests you about them?
    • Talk about how your personality and skills align with what they do
  • Why are you a good fit for this company and the job?
    • Write about how your past work, life experiences and skills meet the important requirements of the job
  • How are you personalizing this cover letter sample?
    • Tailor your cover letter to the job you’re applying for
    • Address the cover letter to whoever will be reading it. If you don’t know who will be reading it, you can address it as “To the Hiring Committee” or “To the Hiring Manager”
  • Have you proofread your cover letter?
    • Make sure to check for correct spelling and grammar before sending out your cover letter!

[Your Name]

Dear Ms. Johnson,

As a customer and follower of your brand, I was excited to see the opening for your Marketing Director position on your company website. The opportunity to work with your company and fulfill this role is exciting and I feel that my education and recent job experience make me the ideal candidate for the position.

Although I have been working as a Marketing Director, in the position I have interacted on many levels with clients and have acquired the skills required to support the team and flourish in a Sales Manager position. I have worked to build a positive relationship with customers and proactively meet their needs while staying true to the company’s goals and initiatives.

Additionally, in my prior experience as a Marketing Director, I received an award for facilitating the company in meeting their quarterly sales goals. I feel this is because I possess an understanding of both the marketing and sales aspects of the position. For this reason, I feel I can bring my unique skills and experience to the role.

In closing, I am excited about the opportunity and feel can fully support the team as well as the business and encourage the overall growth of the company. I look forward to hearing more about the position and appreciate your consideration.


How to write a career transition cover letter?

  • Include your full name and contact information at the top of your cover letter
  • Start the cover letter by respectfully addressing the recipient by name
  • Mention where you found this opportunity and your interest in it
  • Use the first paragraph to explain why you are a great candidate
  • Briefly discuss your experiences, qualifications and accomplishments related to this opportunity
  • Thank the reader and express interest in discussing your application in more detail
  • End the cover letter with an appropriate sign-off and your full name
  • Your cover letter should be one-page or or less in length