What makes your cover letter stand out to employers?

Senior Technical Recruiter, Indeed
J. Palmer

I’m an experienced recruiter and I’ve been a hiring manager, too. I’ve seen the same mistakes again and again throughout my career. But if you take a little extra time to avoid these common problems, your cover letter should really stand out!

Remember these four questions to help you write a successful cover letter and get hired:

  • Why do you want to work for the company? What interests you about them?
    • Talk about how your personality and skills align with what they do
  • Why are you a good fit for this company and the job?
    • Write about how your past work, life experiences and skills meet the important requirements of the job
  • How are you personalizing this cover letter sample?
    • Tailor your cover letter to the job you’re applying for
    • Address the cover letter to whoever will be reading it. If you don’t know who will be reading it, you can address it as “To the Hiring Committee” or “To the Hiring Manager”
  • Have you proofread your cover letter?
    • Make sure to check for correct spelling and grammar before sending out your cover letter!
September 17, 2019

[Your Name]

Dear Mrs. Smith,

I am writing to express my sincere interest in the position of Business Development Manager with ABC Company.

For the past 7 years, I have worked my way up to the number two Business Development Representative for XYZ Company. Just last year, I brought home the ‘salesman of the year’ award for bringing in $1.5M in annual revenue.

My clients are C-suite executives at both small businesses and Fortune 500s. In New York City, where I currently work, I built my book of business from scratch in a highly competitive market.

Now that I have reached the peak, I am looking to bring my experience, passion, and expertise to a new company and industry.

Confident and persuasive by nature, I excel at building relationships with clients that extend past the office. These personal connections are what keeps my clients coming back for more and more.

I would love to work for ABC Company, as I am deeply passionate about the wearable technology industry and would love to have the opportunity to break into this emerging field. If hired, I assure you that I would immediately bring value to your team.

Thank you in advance for your consideration. I look forward to hearing from you!

[Your Name]

[Phone Number]

How to write a business development cover letter?

  • Include your full name and contact information at the top of your cover letter
  • Start the cover letter by respectfully addressing the recipient by name
  • Mention where you found this opportunity and your interest in it
  • Use the first paragraph to explain why you are a great candidate
  • Briefly discuss your experiences, qualifications and accomplishments related to this opportunity
  • Thank the reader and express interest in discussing your application in more detail
  • End the cover letter with an appropriate sign-off and your full name
  • Your cover letter should be one-page or or less in length