Helpful Tips to Make the Most of Your LinkedIn Profile
In this day and age, there is no better way to promote yourself, your skills, and your availability than on the Internet. It’s where companies go to look for potential candidates, it is available to everyone, everywhere, and it is easy to update. Keeping up with your LinkedIn profile is just as important as keeping your resume current, so read on for our tips and suggestions for making the most of your LinkedIn profile.
Know Its Importance
We often see people try to resist online self-marketing, but doing so only hurts your prospects. LinkedIn is the top platform for businesses to connect with prospective employees, and this can be a great opportunity for you to promote yourself. It’s simple, the basic version is free, it’s easy to keep relevant and up-to-the-minute, and it’s no harder to update than your resume. Using your profile in your favor is one of the best things you can do as a job seeker. Keep your profile well-kept and professional, and you never know what doors you may open. You don’t want to exclude yourself before even knowing you were in the running, so do yourself a favor and get your profile up to speed.
Tell Your Story
A complete profile is essential. Leaving out pieces is a sure way to sell yourself short. Include a professional profile picture, include any relevant work experience, education, volunteer opportunities, skills, and anything else that helps companies or recruiters get an idea of what you bring to the table.
One of the best ways to tell your story is to develop a personal “brand” that includes your vision and values, and be sure everything you include in your profile is relevant to and helps to build that brand. Leave out jobs or experiences that don’t contribute to the image you want to project, or tailor the skills and duties you include to be sure they help tell the story you want prospective employers to see. While it can seem counterintuitive to leave any experiences off, you don’t want them to “water down” your personal brand.
Obviously, keep personal pictures, stories, or content off your profile. Other social media platforms are better-suited for those activities, and LinkedIn should be for professional use only.
One helpful tip to keep from annoying everyone on your contact list is to avoid alerting everyone each time you update your profile. Since you should be updating it regularly, these notifications can get redundant, so try changing your broadcast settings so only you can see the updates for minor profile changes.
Networking Like You’ve Never Seen It
LinkedIn can be a great way to connect with people, but we recommend focusing on quality over quantity. The number of connections you have is less importance than the weight each connection carries. Don’t click and connect with every random person you find, rather, focus on finding people you know, value, and respect.
We also recommend joining relevant groups in your field, since it lets you connect with people who may not already be contacts. They can also be a great way to keep up with industry trends and topics. LinkedIn is a way to open doors, so try as many as possible.
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