7 Steps to Writing a Great Blog Post

Convinced that blogging is a great way to get your job hunt going? Well, don’t worry – creating a blog isn’t difficult. The real challenge is making sure that people, particularly your employers, will actually want to read the content you’re producing.

Writing great content can be a stressful process. Having to stare at a blank sheet of paper or document page can be intimidating for anyone, regardless of how much blogging you’ve done. Even professional writers can get nervous about creating something new!

But getting started on a blog post doesn’t have to be a painful experience. In fact, it can be a genuinely fun and productive exercise that will aid you in your career. Blogging is great practice for your writing skills, which are always helpful, no matter what profession you choose.

Even better, having a blog is a fantastic way to show off who you are and what you know to employers. Every post you write is an opportunity to demonstrate your skills and expertise, which will help convince them to add you to their team. Blogging even contributes to your personal brand.

The pressure of writing doesn’t have to stop you from creating a blog that will get you the job you want. Take your post from stumped to stunning with these seven simple steps to writing a great blog post.

1. Identify Your Target Audience

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The first step to writing an outstanding post is understanding who your target audience is. Knowing this will help guide your writing style and subject so that you can attract and retain the right readers.

Your blog was created to help you find your dream job. You want your readers to hire you, which means that your target audience is your ideal employer. Your content has to be tailored to their values and industry so that they’ll be impressed enough to bring you onto their team.

It’s great if you know exactly who your ideal employer is, but you also need to identify what they want to see in a post. When you’re narrowing down what your target audience wants to read, ask yourself the following questions:

  • What industry is my employer in?
  • What is your employer’s work environment like?
  • What characteristics are they looking for in an employee?
  • How would you be expected to act as an employee?

Being able to answer these questions will assist you in getting the right kind of attention. Take the time to decide on the best tone, writing structure, vocabulary, and level of formality that will work now and in future posts.

2. Choose the Right Subject

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The next task is choosing the right subject. Your post is supposed to show off your professional personality and expertise, so it’s essential that you pick a topic that’s relevant to your industry. It’s also important that your topic is fascinating enough to capture employers’ interest.

Put yourself in your ideal employers’ shoes and ask yourself, “Would I want to dedicate fifteen minutes of my busy day to reading this post?” If the answer is, “Yes,” then you’ve picked a good one.

If you find yourself stuck on what to write about, check out this article on “Help! How Do I Pick a Blog Post Topic?”.

3. Do Your Research

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Your post should offer value to an employer, whether it’s by giving them unique insight into a current development in their industry or uncovering new ways to solve industry problems, or anything in between.

Doing a solid amount of research before you start writing will make sure that your post is valuable, insightful, and informative. When your post offers so many advantages, employers will certainly keep reading – and get excited about you, the writer, along the way.

Though research takes a little bit of time, it’s well worth the effort. Plus, doing research means that you already have content to work with before you craft a single sentence, which will save you a lot of time in the long run.

4. Create a Fantastic Outline

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After, organize your research in a way that makes sense to you. Structuring your thoughts and ideas may take a few minutes, but it’s worth it to ensure that employers will be able to read your content easily.

5. Start Writing Your Great Blog Post

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Now you’re ready to begin writing your post. You have everything you need, so go ahead and start. Don’t worry, you can always edit after you’re done.

6. Triple Check Your Work

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You’ve put a lot of hard work into your post, so make sure it reflects it. Once you’ve finished writing, double-check your work, and then check it again. Having a clear, grammatically correct and proofread blog demonstrates that you’re a careful person, a quality that every employer looks for.

Online grammar programs like Grammarly and Hemingway are great tools. Don’t forget to ask a friend or family member to check over your work, too.

7. Share and Promote It

great blog post 6You did it! All you have to do is share your post across your social media accounts and professional networks, and you’ll be sure to find blogging success.

Learn More

But don’t skip the most important step of all! Having a resume that you can be proud to show off is the first step to getting the job of your dreams. Craft the perfect resume at Resume.com with Resume.com’s free and premium resume templates!


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