How to Write a Marketing Resume Objective With Examples

Quick Navigation:

A marketing resume objective lets a hiring manager know whether or not your goals and passions in this industry are a good fit for the role you’re applying for and their company in general. Including an objective adds value to your resume and lets them know right away what you hope to achieve in your marketing endeavors. In this article, you can learn more about writing an objective for your own marketing resume.

What is a marketing resume objective?

A marketing resume objective refers to the section of your resume that details your career goals in the marketing field. It is listed near the top of your resume. Though objectives tend to be concise, it’s up to you whether or not to simply state the role you hope to land or explain what you plan to achieve in your marketing career in greater detail. It’s important to tailor your marketing resume objective to your own personal desires and goals as they pertain to your professional career.

Related: Resume Objective Writing Guide (With Examples and Tips)

How to create a marketing resume objective

Here are some tips and steps to take when creating your marketing resume objective:

1. First, keep your objective short

When you write your marketing resume objective, make sure to keep it short. Because most hiring managers will be looking at a number of applications, you should provide them with a brief glimpse into what you want to accomplish in your marketing career. When you keep your objective short and concise, you have a greater chance of keeping their attention.

2. Second, consider the position you’re applying for

As you write your objective, it’s important to keep the position you’re applying for in mind. Refer to the job post to get an idea of what the employer is looking for. Doing this will help you determine which of your skills and qualifications to include in your marketing resume objective. Hiring managers like to know that you didn’t reuse a generic resume objective for each of the marketing positions you’re applying for.

3. Third, set up the rest of your resume

Your marketing resume objective is a great place to set up the rest of your resume. This involves including your key skills and qualifications that you’ll eventually explore in greater detail throughout the rest of your resume. The better the foundation you lay for the rest of your resume, the more hiring managers will want to know more about you. Your resume objective provides you with the opportunity to give hiring managers a glimpse into what they can expect from the rest of your resume.

4. Fourth, detail your qualifications

When you write your objective, make sure to note any particular qualifications you have that can set you apart from other candidates. This includes any certifications or degrees you have that pertain to the position you’re applying for. For example, for a marketing resume objective, be sure to include any degrees you have relevant to this field such as a bachelor’s degree in marketing or advertising. 

5. Fifth, mention the specific position that you are applying for

Throughout your objective, it’s important to clearly state the position you’re hoping to get. And if you choose to say so, state where you came from in your marketing career and where you hope to be in the future. When you write your marketing resume objective, it’s important to be specific with your intentions. This will help hiring managers understand who exactly you are and what you hope to gain from employment at their company or organization.

Related: Resume Profile vs. Objective (With Examples)

Marketing resume objective template

Here is a general template to help guide the creation of your marketing resume objective:

Template of a marketing resume objective: 

[Your qualifications for the job.]  [The impacts you’ve made and the skills you’ve used to achieve past success.] [How you plan to impact the company you’re applying to work for.]

The structure of your marketing resume objective will depend on what you want to include. Ultimately, it should be one to three sentences long and should include the job position, your qualifications, past experience and what you have to offer.

Related: Marketing Resume Samples

Marketing resume objective examples

Here are some examples of marketing resume objectives:

  • Obtain a marketing manager position at an acclaimed and established agency.
  • To gain employment as a marketing associate where I can effectively utilize my skills as a marketing professional.
  • Seeking a marketing position where my skills and qualifications will be put to use on a daily basis.
  • To obtain a marketing role that will allow me to achieve my sales goals and continued learning in this field.
  • Seeking a marketing manager role that will utilize my leadership skills to grow a company that will exceed expectations and sales goals.
  • To secure employment with a marketing agency that provides a positive learning environment to advance and implement new strategies for the company’s success.
  • Seeking an entry-level position where I can grow my skills as a marketing professional and contribute to the overall success of a company. My previous experiences and top-notch sales skills have helped shape me in this industry and have given me a basis from which to grow.
  • Recent major in Marketing and Advertising from Blue University where I completed two internships at Global United Agency. Able to use critical thinking and communication skills to attract customers and implement new strategies. Seeking employment as a marketing associate to help Aerial Agency’s overall marketing efforts.